About Us

The world has changed a lot since Robert Rebholtz Sr. founded Agri Beef back in 1968. New conversations around sustainability

The greatest challenge to any company wanting to produce the highest quality beef is the myriad of considerations throughout a long and complicated process, from the breeding to distributing the product out to the consumer and everything in between. In days of old, there’d be many different entities independently contributing to the supply chain. The bulls might be bred by independent ranchers, the feed yard its own independent operation, all sent to an independent processing facility. How could a company control quality across the process when so much was out of their hands?

A photo of Agri Beef founder, Robert Rebholtz Sr., hangs in our Boise, Idaho headquarters. White cowboy hat on his head, red kerchief around his neck, he peers off into the distance like a man looking into tomorrow. As a child, he spent his summers working at a Basque lamb operation in Stockton, CA. This is where he developed his passion of ranching and livestock that would guide the direction of his life.

Executive VP of Strategy and PR,  Jay Theiler, recalls having to fly around the country with a cooler bag of steaks and educate buyers and chefs about what Snake River Farms had to offer. It was 2003 and very little was known about American Wagyu beef. Robert Rebholtz Jr. believed in our premium line, but they’d have to work hard to create a market that didn’t at that time exist.

You’ll find our herd grazing up in the foothills east of the Double R Ranch in Loomis, Washington. The cowboys ride their rounds, tracking down stragglers, checking on the health of the animals. In small bunches, a dozen head here, a mother and calf over there, the herd mills in the cool shade within the pine and aspen, feeding on high mountain grass.