We are SRF

We didn't set out to reinvent the beef industry.

We were just trying to play it smart and work hard to reach the highest levels of quality and excellence.  But we weren't content producing the same product as everyone else. Our founder, Robert Rebholtz Sr., wanted to break new ground.

Do something big.  Shake up the industry.

So we created an entirely new breed of cattle. 

Pioneering

We first bred Wagyu with high quality cattle in the late 1980s and loved its deep flavor and sublime marbling. We've been mastering that prized combination ever since. It's work that takes precision, genetic mastery, and a dedication to unending refinement and innovation. 

We control our entire supply chain, from the ranches where our cattle are raised to our humane processing facility to our in-house customer care team. It would be easy to outsource, but being a pioneer doesn't mean doing work the easy way.

It means doing work the right way.

1968
1978
1985
1988
1998
2003
2007
2010
2012
2016
2018
Today
Robert Rebholtz, Sr. founded our parent company, Agri Beef, with the purchase of Snake River Cattle Feeders in American Falls, Idaho.
Established corporate headquarters in Boise, Idaho where it still resides today.
PerforMix Nutrition Systems was established to provide premium nutritional supplements for our animals.
Adopted first Wagyu cattle program that was later named Snake River Farms.
Agri Beef received Cattle Business of the Century award.
Our ranch to table business model was solidified with the purchase of our processing facility in Toppenish, Washington.
Launched the Double R Ranch brand.
Co-founded Beef Counts, a program through foodbanks in Washington and Idaho that works to provide high quality beef to those in need. Over 4 million servings of beef have been distributed thus far.
Robert Rebholtz, Sr. was inducted into the National Cattle Feeders Hall of Fame.
Focusing on the continuous improvement of our Wagyu herd, the Snake River Farms Bull Development Center was established in Caldwell, Idaho.
Robert Rebholtz, Jr. and Agri Beef received Meatingplace magazine’s 2018 Richard L. Knowlton Innovation Award.
Agri Beef has 14 divisions across Idaho, Washington, Oregon and Montana and exports to over 50 countries.

1968

Robert Rebholtz, Sr. founded our parent company, Agri Beef, with the purchase of Snake River Cattle Feeders in American Falls, Idaho.

1978

Established corporate headquarters in Boise, Idaho where it still resides today.

1985

PerforMix Nutrition Systems was established to provide premium nutritional supplements for our animals.

1988

Adopted first Wagyu cattle program that was later named Snake River Farms.

1998

Agri Beef received Cattle Business of the Century award.

2003

Our ranch to table business model was solidified with the purchase of our processing facility in Toppenish, Washington.

2007

Launched the Double R Ranch brand.

2010

Co-founded Beef Counts, a program through foodbanks in Washington and Idaho that works to provide high quality beef to those in need. Over 4 million servings of beef have been distributed thus far.

2012

Robert Rebholtz, Sr. was inducted into the National Cattle Feeders Hall of Fame.

2016

Focusing on the continuous improvement of our Wagyu herd, the Snake River Farms Bull Development Center was established in Caldwell, Idaho.

2018

Robert Rebholtz, Jr. and Agri Beef received Meatingplace magazine’s 2018 Richard L. Knowlton Innovation Award.

Today

Agri Beef has 14 divisions across Idaho, Washington, Oregon and Montana and exports to over 50 countries.