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Snake River Farms Kurobuta Ham Featured on NBC's Today Show(Boise, ID) - Al Roker, the jolly weatherman on NBC's Today Show presented co-host Katie Couric with a Kurobuta Ham from Boise-based Snake River Farms during a live broadcast of the show today.The Today Show hosts exchanged holiday gifts as they counted down the days until Christmas. Mr. Roker had the pleasure of tasting a Snake River Farms Kurobuta Ham and was very impressed by its flavor and tenderness. "It's the most incredible ham you'll ever eat, it's unbelievable," Mr. Roker said to Ms. Couric as he presented the Kurobuta Ham to her. "I love this ham!" he continued. "We are delighted Mr. Roker found our product to be worthy of a gift for Katie," said Jay Theiler, president of Snake River Farms. As a result of this coverage Snake River Farms is preparing for an influx of traffic on its website where consumers can purchase a Kurobuta Ham for themselves. Snake River Farms added another server to prepare for the onslaught of consumers. "Because of the strict production standards required to ensure the artisan quality of each handcrafted Kurobuta ham, our supply is somewhat limited," said Theiler. "If possible, we encourage consumers to visit our website at www.snakeriverfarms.com for further information and online purchase," he continued. Snake River Farms is based in Boise, Idaho and is a major producer of Kurobuta Pork (100% Berkshire). In addition, Snake River Farms is the largest producer of American Kobe Beef with its growing herd of special Wagyu cattle. For more information about Snake River Farms, please visit www.snakeriverfarms.com. # # #
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