INFORMATION CONTACT:
Jay Theiler
Snake River Farms
(800) 657-6305
jtheiler@snakeriverfarms.com
MEDIA CONTACT:
David Barbrack
New Path Marketing
(425) 392-1808
david@newpathmarketing.com


Snake River Farms American Kobe Beef to be Served at the 79TH Annual Academy Awards® Governors Ball

(Boise, ID) - For the second time, Snake River Farms American Kobe Beef will be center stage as one of the main entrees at the Governors Ball, the official party of the 79th Annual Academy Awards, to be held Sunday, February 25, 2007, immediately following the Oscar® Telecast.

To serve the 1,500 invited hungry, Hollywood, heavyweights, Wolfgang Puck Catering will be preparing over 550 pounds of Snake River Farms American Kobe Beef which will be grilled and topped with Bordelaise Sauce and Wasabi Potato Puree. This year, Master Chef Wolfgang Puck decided to offer an entire menu - seafood, meat, poultry and produce - prepared with all natural, organic and humanely-treated products, including organic chocolate statues of Oscar himself. Chef Puck previewed all the tasty Oscar selections on the Good Morning America program and commented that Snake River Farms is "the best beef in America, for sure" As he held up one of the New York Strips he said, "Look how beautiful marbled they are…People are going to love it."

"Snake River Farms fits perfectly with Chef Puck's theme as a completely natural and humanely produced beef," said Jay Theiler, Snake River Farms' marketing director. "We don't use any growth promoting hormones or animal by-products in our feed," he continued.

As a preferred brand of Wolfgang Puck's restaurants over the years, including the new ultra chic Cut in the Beverly Wilshire Hotel, Snake River Farms delivers more than just the finest quality beef and pork. It also represents sustainability and control from ranch to table. Snake River Farms takes great pride in its program to produce the highest quality meats in the U.S. through a commitment to good stewardship including the humane treatment of animals and a feeding program designed to preserve renewable resources. Snake River Farms is a wonderful fit for restaurants, like Puck's, that have also made a commitment to supporting local ranchers and their families.

Snake River Farms is an AB Foods' brand based in Boise, Idaho. Please visit www.snakeriverfarms.com for more information and view Wolfgang Puck's Oscar menu preview on Good Morning America.

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