September 2003

INFORMATION CONTACT:
Jay Theiler
Snake River Farmsâ
(800) 657-6305
jtheiler@snakeriverfarms.com
MEDIA CONTACT:
David Barbrack
New Path Marketing
(425) 392-1808
david@newpathmarketing.com


New American-Style Kobe Beef All-Natural Gourmet Hamburger Consumer Package from Snake River Farms

Burger Package (Boise, ID) - Snake River Farms now offers their American-style Kobe Beef gourmet hamburgers in convenient consumer packaging featuring two frozen, eight-ounce round patties with a suggested retail price of $5.99. This one pound consumer package is sold 24 to the case. Trader Joe's is the first customer to order for all of their stores. These delicious all-natural hamburgers are made from the same American-style Kobe Beef sold in upscale restaurants throughout the country.

For 200 years, the people of Kobe, Japan have raised the most exquisite beef in the world. This highly marbled Kobe beef has superior flavor and tenderness-beef fit for the emperors. This delicacy is produced in the United States by Snake River Farms in Idaho. With its growing herd of special Wagyu cattle, Snake River Farms has become the largest producer of American-style Kobe Beef.

This delicious beef offers positive nutritional benefits as well. Wagyu cattle are genetically predisposed to a higher percentage of unsaturated fat; more than any other breed of cattle in the world. In addition, the hamburger patties have less cholesterol and more iron than other leading packaged hamburger products on the market today.

Gourmet Hamburger Patty Cooks Juices in … Not out

The gourmet hamburger patties are made using a special patented process that provides spaces for meat juices to cook "into", and "stay in," with up to 50% more juice retention than a standard patty. After forming each patty, they are immediately flash-frozen to ensure freshness upon delivery. As a result, when cooked to an internal temperature of 160°F, these gourmet hamburger patties will not be dry.

All natural and no added hormones

Unlike most beef producers, Snake River Farms carefully controls the production process from start to finish. The cattle are raised in a natural environment and fed a varied diet of barley, golden wheat straw, alfalfa hay, and Idaho potatoes. Their feeding program runs three times longer than traditional beef and contains no added hormones. The extraordinary care of this special breed of cattle makes Snake River Farm's American-style Kobe Beef the ultimate hamburger.

Snake River Farms is a subsidiary of Agri Beef Co., a family-owned cattle production and cattle feeding company based in Boise, Idaho. The company is vertically integrated and focuses on managing the production process from genetic selection of premium cattle through to the final marketing and sales of the beef products. They use superior cattle genetics (Wagyu breed) and a unique long-feeding program to create an extremely consistent and exceptionally flavorful beef brand.

For sales information, please contact Shane Lindsay at Snake River Farms, 1-800-657-6305.

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