January 18, 2003

INFORMATION CONTACT:
Jay Theiler
Snake River Farmsâ
(800) 657-6305
jtheiler@snakeriverfarms.com
MEDIA CONTACT:
David Barbrack
New Path Marketing
(425) 392-1808
david@newpathmarketing.com


Snake River Farm's American Kobe Beef All-Natural Gourmet Hamburger

Hamburgers are one of the most loved of all American meals. Yet, how can restaurants offer a tasty, juicy hamburger that sets them apart from all the other operators? There are many options, from calling it something other than a hamburger, to garnishing with a unique blend of condiments. But most importantly, it starts with the finest ground beef available, Snake River Farms American Kobe Beef All-Natural Gourmet Hamburger. This ground beef is rich in flavor and serves as the pallet to create signature hamburgers and other gourmet ground beef meals.

Snake River Farms American Kobe Beef all-natural gourmet hamburger is the ground beef used in the hamburger billed as the "World's Most Decadent" enjoyed by both New York Mets star Mike Piazza and "Sopranos" star James Gandolfini earlier this month at the famed Old Homestead Restaurant on Ninth Avenue in Manhattan.

The Old Homestead Restaurant uses Snake River Farms bulk ground American Kobe beef to create their own special, unique 20-ounce burger using herb butter between two patties on a roll with mushrooms and shredded baby lettuce.

Restaurants all over the country are discovering the high demand placed on premium American Kobe Beef by consumers.

For 200 years, the people of Kobe, Japan have raised the most exquisite beef in the world. This highly marbled Kobe beef has superior flavor and tenderness-beef fit for the emperors. Now this delicacy is being produced in the United States by Snake River Farms in Idaho. With its growing herd of special Wagyu cattle, Snake River Farms has become the largest producer of American Kobe Beef, offering a consistent supply of this distinctive menu item.

Available in patties or in bulk packs

Snake River Farms American Kobe Beef all-natural gourmet hamburger is available in pre-formed patties for convenience and consistency, or bulk packs to make a unique hamburger recipe. Our hamburger patties are available in 8 oz rounds, 10 oz. ovals, or 4 x 5 lb bulk ground beef packs.

Gourmet Hamburger Patty Cooks Juices in … Not out

The gourmet hamburger patties are made using a special patented process that provides spaces for meat juices to cook "into", and "stay in," with up to 50% more juice retention than a standard patty. After forming each patty, they immediately flash-freeze to ensure freshness upon delivery. As a result, when cooked to an internal temperature of 160°F, their gourmet hamburger patties will not be dry.

All natural and hormone-free

Unlike most beef producers, Snake River Farms carefully controls the production process from start to finish. The cattle are raised in a natural environment and fed a varied diet of barley, golden wheat straw, alfalfa hay, and Idaho potatoes. Their feeding program runs three times longer than traditional beef and is completely hormone free. The extraordinary care of this special breed makes Snake River Farm's American Kobe beef the premium item for discriminating menus.
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