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The story on beer, massages and Kobe Beef from Japan and America(Boise, ID) - Many people would argue that after a hard day at the office nothing sounds better than a refreshing beer and a therapeutic massage. But, what if you're a cow?Japan is well known for their premium Kobe beef with high marbling, rich taste, and exquisite flavor. But, the most common question asked about the cattle responsible for Kobe beef is: "Are they fed beer and given massages? Is this true?" Well, some say cattle in Japan enjoy the same decadence as humans, but it's mostly ancient history. Japanese ranchers traditionally have small herds of Wagyu cattle, the breed responsible for Kobe beef. With land in Japan at a premium, there is precious little space to raise cattle. To relax muscles and lower stress these farmers have been known to give massages to the cows. In addition, beer was occasionally used to stimulate appetites during the summer months and to provide the cattle with the essential nutrients in order to maximize fat content. In America there is plenty of room for Wagyu cattle; therefore, massages and beer are not a priority. Snake River Farms did adopt the ancient all-natural Japanese long feeding method that feeds cattle up to three times as long as regular US cattle. "They live like kings," says Jay Theiler, Marketing Director for Snake River Farms. " We provide our cattle lots of living space and feed them a varied and delicious all-natural diet of barley, golden wheat, and alfalfa. It's the only way to get the fabulous quality that is so legendary." Whether in Japan or the US, Wagyu bulls are usually crossed with other breeds for production purposes. Snake River Farms crosses with top-of-the-line, premium Black Angus cattle and unlike most beef producers, Snake River Farms, oversees the entire production process from start to finish. The outcome of this meticulous system produces American Kobe Beef with deep marbling and superb flavor to ensure that Snake River Farms American Kobe Beef is the best eating experience available. So the next time you feel like a beer, have one with a premium cut of Snake River Farms' American Kobe Beef at your favorite restaurant and leave the beer drinking to humans. # # #
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